Ever since I was young, going on family holidays down to the beach I heard about 'The Famous Vanilla Slice' in Sorrento, Victoria.
Recently we went on a holiday down that way and when we were thinking of things to do for the day, guess what came to mind?
So we went down to the main street in Sorrento to find the place that sells this product that's so well known, it didn't take us long to find the place, as there was tens of people at tables out the front either eating Vanilla Slice or waiting to order their Vanilla Slice, not to mention the people walking up and down the street eating them.
So why am I talking about this?
It really made me think, if this place is so well known for a product they sell that the entire town is buying it, and everybody who visits the town is buying it, then why don't more businesses have 'specialties'?
It's obviously not expected that every retail store can have something that can be labelled 'famous' or be known the world over, but why not pick the product that you sell that is the most popular, change it's name to include the business name, like 'Joe's Restaurant's Beef Special', and make the product unique so if they want it again they have to come to you.
You can also label it with something like 'Most Popular Product 2009'. The reason why I would add that is because customer's are like sheep. They'll always follow what everybody else is doing or what everybody else likes. So if it's popular, they must like it too, right?
FACT- 90% of consumers trust recommendations from people they know. (source)
So ask yourself this-
What do I specialize in?
How can I market that do get new customers?
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