As I'm pretty new to the whole networking thing I wasn't totally sure what to expect, So instead of going in with a view to sell my services, I figured it would be just as beneficial to me if I went in to just meet some people and learn about how other people approach networking situations, so I could develop a great strategy for the next one I was invited to.
I was amazed at some of the bad techniques I came across, some of these were -
- 'The Card Spammer' - Giving out as many cards as possible, but never talking to anybody for more than a couple of minutes.
- 'The Hard Seller' - Meeting people and only talking about how good their company is and how you should do business with them.
- 'The Drunk' - Yes, it does happen at the events, people can tend to get a little rowdy when there's free drinks involved.
- 'The Newbie' - Huddles in the corner in their old little world, texting someone on their phone, not bothering to introduce themselves.
- 'The Small Talker' - Walks around the room saying things like, so how's about the weather?
- 'The Loudmouth' - Always interrupts people and talks about themselves, never listening to what other people say.
So if all of those are bad ways to approach a networking event, what are the good ways?
Here's the 10 tips -
- If you're in a group of people you know, break away and meet someone new.
- Listen to what other people have to say, before you talk about yourself.
- Take business cards and keep them handy. (shirt pocket works)
- Write notes on business cards of people you just meet. (helps you remember them later)
- Use people's names when talking to them (both friendly, and helps you remember)
- Use eye contact to show people they have your full attention.
- Always keep a hand free to shake. (choose between food or drink)
- Never break into a big group of people. You'll always feel like the outsider who has to catch up.
- Introduce people to other people you meet at the event.
- Follow up within 48 hours of the event (an email works well)
The main thing to remember when attending a networking event is that you are not there to bombard people with information, or to strike a million dollar deal, you are simply there to meet people and develop useful business relationships that you can benefit you in the long run.
